Helping First Choice Chiropractic Become Richmond’s Top Chiropractor
We had the opportunity to partner with First Choice Chiropractic, the top rated (450+, 5-star reviews on Google) chiropractic clinic in Richmond, Virginia, to redesign their online presence and create a website built to consistently generate new patient appointments.
While most of our clients are local to Southwest Missouri, this project came to us through a referral from a longtime client, a reminder that the strongest marketing often comes from great relationships and word-of-mouth recommendations.
First Choice Chiropractic needed more than just a modern website. The goal was to grow their visibility online and generate more new patient inquiries.
We developed a completely new, SEO-optimized website centered around lead generation, making it easy for prospective patients to build confidence in Dr. Andrew Geskie and Dr. Ryan Dee, and book their first visit online.
Throughout the site, we strategically emphasized trust signals—including their exceptional Google reviews, Yelp presence, BBB accreditation, years of experience, and local awards—to reinforce credibility before visitors ever picked up the phone.
Beyond the website itself, we introduced a compelling $29 New Patient Special, integrated online appointment scheduling, and used visitor behavior analytics to refine the user experience and improve conversion rates.
Every page was intentionally designed to remove friction and guide prospective patients toward scheduling their first appointment.
Our work didn’t stop after launch.
We’ve continued strengthening First Choice Chiropractic’s online visibility through ongoing SEO, Google Business Profile optimization, local citations, brand mentions, authoritative backlinks, and local entity building to improve both traditional Google rankings and visibility within modern AI-powered search engines such as ChatGPT, Claude, Gemini, and Perplexity.
We’re excited to continue helping First Choice Chiropractic grow their presence in Richmond and connect more patients with the exceptional care they provide.